Things To Do

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Tidepool Children

Who doesn’t love the hustle and bustle of an active downtown? Town greens and plazas provide a gateway to the best attractions a destination can offer, from historic landmarks to dining, shopping, and entertainment. But the best downtowns are big on charm, too. On the Central Coast stretch of Highway 1, we have more than our fair share of sweet, walkable downtowns. Looking for a cozy seaside hamlet or a chill beach community? How about an artists’ hub, authentic railroad town or historic city center? Whatever you look for in a downtown, you’ll find it here — often with an ocean view, too. Common threads include pedestrian and bike friendliness, historical significance, mom-and-pop-owned establishments, and pride of ownership. Some even boast hiking trails, beaches and piers nearby as well. Just be sure to bring your walking shoes, as you won’t want to stop exploring once you’ve begun. A hat, sunscreen, and water are also good ideas. And once you’re outfitted? Get ready, get set, and get to the heart of it all.

Downtown Cambria Couple

Downtown Cambria

Just south of San Simeon and Hearst Castle, Cambria boasts not one but two downtowns, each charming in its own way. These two villages — the West Village and the East Village — lie along Cambria’s thoroughfare, Main Street, which parallels Highway 1. The halfway mark between the East and West Villages is approximately where Cambria Drive intersects Main Street, just south of the Veterans’ Memorial Building. (This is also where the original Fresnel lens for the Piedras Blancas Light Station is on display.) 

In the West Village, find a French bistro and an all-american bar and grill, plus art galleries, artists’ studios and wine tasting. There’s even a boutique specializing in toy soldiers! This side of town also lies in close proximity to Moonstone Beach Drive, which leads to Moonstone Beach and the Moonstone Beach Boardwalk. The East Village also offers culinary delights, including Thai food, pizza, a fantastic delicatessen, and a “hidden” eatery devoted to blue corn waffles. You’ll also discover an antique-ing paradise, with vintage shops and antique malls along Main Street’s easternmost stretch. The Cambria Historical Society can also be found here, offering guides for a fantastic self-guided walking tour of Cambria’s most significant historic buildings. And just above the East Village? For those willing to trek up the hill, the Cambria Nursery & Florist is a sweet hideaway with greenery, gifts, and more to peruse.

Downtown Cambria
The charm of downtown Cambria

Downtown Cayucos

With sun, sand and surf just a few footsteps away from its main corridor, Cayucos still feels like an old Western beach town. Located between Cambria and Morro Bay, Cayucos is anchored by its historic pier, originally built by Captain Cass in 1872. The entrance to the pier stands just beside a skatepark and a playground on the sand — both great destinations for families and kids. If you’d rather be on a surfboard than a skateboard, hop in the water just south of the pier and join the locals on a wave or two. If you’d rather watch? Walk the pier and get a great view of surfers shredding from above.

Once you’ve had your fill of the beach, wander the boutique and antique shops that line North Ocean Avenue. Check out the Remember When Antique Malls, a pair of shops that specialize in vintage housewares, clothing and furniture. Or head into the Good Clean Fun surf shop, an institution for high-end surf gear. Don’t miss the upstairs loft, where you can drool over surfboards of all shapes and sizes. Downtown Cayucos is also a destination for foodies, with everything from casual eateries to special occasion spots. Compare the two styles of clam chowder at Duckies Chowder House, or tuck into the famous lasagna at Cafe della Via. And no downtown stroll is complete without a visit to the Brown Butter Cookie Company, where warm shortbread-style treats await.

Cayucos Beach Downtown
The coastal town of Cayucos

Downtown Los Osos (Baywood)

Don’t let Los Osos’s small downtown in Baywood fool you: this sweet seaside area has plenty to keep you busy. The main drag, 2nd Street, faces out over an inlet of the Morro Bay National Estuary, with a small pier and access to a tiny beach. This is the perfect place to bring a cup of coffee from the nearby Back Bay Cafe and enjoy the scenery. It’s also the site of “Beer at the Pier,” a weekly Monday evening gathering with local musicians and drinks available for purchase. Monday is also the day for the beloved Baywood Farmers’ Market, which runs downtown between 3rd and 2nd Streets on Santa Ysabel Avenue. Find fresh produce, grains and proteins, as well as fresh cut flowers, soaps, and crafts for sale. This Monday afternoon tradition is one that residents look forward to all week long. Art lovers will enjoy a downtown visit to Central Coast Glass Blowing, as well as Back Bay Pottery and the Baywood Drift Studio. And for dining, several options await, including farm-to-table restaurant Blue Heron and Noi’s and Doi’s 2nd Street Cafe. After dining, walk off your meal with a stroll among the ancient pygmy oaks at the Elfin Forest.

Downtown Baywood
Downtown Baywood

Downtown Avila Beach (The Promenade)

Lying directly on the beach, the Avila Beach Promenade is a pedestrian walkway featuring cafes, bistros, boutique swim shops and much more. The Promenade extends from the entrance of the Avila Beach Pier several blocks south, with long views out to Point Sal on clear days. Along the way, pop into the Sea Barn for designer swimwear, sunglasses, sunscreen, hats and sandals. Or try wines in one of Avila’s numerous tasting rooms, including Sinor-LaVallee and Alapay Cellars. For beer,  the Libertine Brewing Company pours pints, flights and crowlers to thirsty locals, and Kraken Coffee keeps them caffeinated. For dining, take your pick from casual spots like Mission Pizza or upscale-yet-relaxed eateries like Louie’s At The Beach or Blue Moon Over Avila.

Also, make a point of visiting downtown Avila Beach during Farmers’ Market on Friday nights between April and September. Here, you’ll find baked goods, food trucks and booths, arts and crafts, live music and toe-tapping. For young children, the “Pirate Park” is a wonderful spot to get the wiggles out, with swings, slides, and sand. You’ll also find basketball courts here, right on the beach, as well as the Central Coast Aquarium. This boutique aquarium highlights marine science in the San Luis Bay, with jellyfish, octopus, and even shark exhibits.

Biking Avila
Ocean views along the Avila Beach Promenade

Downtown Arroyo Grande (The Village)

This sweet downtown boasts a wealth of unique finds, including several historical points of interest, dining, boutique shopping, and more. The storefronts and landmarks throughout the Village of Arroyo Grande are impeccably preserved, which makes for fun and educational exploration. Visit the Swinging Bridge, originally built in 1911, and challenge yourself to walk across. Or make the quick walk up to Hoosegow Park, where a one-room jailhouse still stands from 1910. The Village also lies in close proximity to the Old Edna Townsite, a once-bustling hub that now hosts wine tasting and a gourmet deli. (It’s also the perfect spot to stop on your Edna Valley wine tasting adventure.)

For a delicious bite, check out the Arroyo Grande Meat Company, an old fashioned butcher’s shop that also makes a famous tri-tip sandwich. Or grab farm-to-table cuisine and cocktails at The Mason Bar, followed by a scoop or two at Doc Burnstein’s ice cream parlor. For shopping and gifts, walk along East Branch Street, and you’re sure to find a number of mom-and-pop shops worth exploring. Check the Village Papery for upscale stationary, or peruse the 1,600 vintage, used and new guitars at Lightning Joe’s Guitar Heaven. You’ll also find a favorite weekly farmers’ market here on Saturdays, often visited by the Village’s roaming brood of roosters and hens.

The heart of the Village of Arroyo Grande

Downtown Oceano

One of the Central Coast’s best-kept secrets, downtown Oceano merges authentic flavors and top-notch entertainment with an abundance of natural and cultural history. First things first: make your reservation for the Great American Melodrama and Vaudeville Revue. This old fashioned theater is a Highway 1 treasure, offering side-splitting comedy for the whole family. But before the show, grab dinner at one of Oceano’s authentic Mexican restaurants like Chacho’s or Efren’s Deli, both within walking distance of the theater. (For Santa Maria Style steaks, however, drive down the road to Jocko’s in Nipomo, one of the most revered steakhouses in California.) Other favorite spots in Oceano include the historic train depot museum, which houses artifacts from the town’s days as a railroad hub. Get a look at the two authentic train cars behind the museum, as well as the exhibit featuring remnants from the Dunites. These bohemian artists, philosophers and mystics occupied the Oceano Dunes in the early 1900s, believing the area to be a spiritual energy center. And speaking of the Dunes, many folks think of them as the real Downtown Oceano. Here, visitors can commune with nature, learn about the incredibly unique habitats of local wildlife, and even walk trails through the sand.

The Great American Melodrama in downtown Oceano

Other Downtowns Along Highway 1

Downtown Arroyo Grande Village

The downtowns outlined here represent the best of the authentic Central Coast: uncrowded and unspoiled. But a few other downtown destinations are worth visiting if you haven’t seen them before.

Morro Bay 

Located between Los Osos and Cayucos, this downtown skirts the Morro Bay National Estuary, with close views of the famous Morro Rock. Here you can walk along the embarcadero, enjoying the seaside scenery, including places to watch harbor seals, sea otters, and sea birds. Grab a meal from any number of restaurants, as well as wine tasting and coffee shops. Rent a kayak right there on the embarcadero for family-friendly fun, whether for independent exploration or as part of a guided tour. Several boat tours are also available from the harbor. Beach gear, gifts, a specialty garden shop and art galleries line the street. During the holidays, stand along the Embarcadero with a warm drink to watch the Morro Bay Lighted Boat Parade. And don’t miss a walk to the nearby Museum of Natural History, the only one of its kind in the State Park system. Bring kids and kids of all ages to learn about the estuary, the sea beyond, the marine wildlife and the original humans who settled the bay.

Pismo Beach 

This classic beach town is a favorite spot for catching rays, catching waves, catching fish — and catching sight of those who do! Pismo Beach lies midway between Avila Beach and Oceano, right along Highway 1. Enjoy a walk down Pomeroy Street, which runs perpendicular to the coastline. Here you’ll discover favorite surf shop, Pancho’s, for all your boarding needs. You can also snag a lane at Pismo Bowl for a round or two of family fun. For breakfast, lunch or dinner, try the famous clam chowder at Splash Cafe, or tri-tip at Brad’s. And for dessert? Snag a candy apple at Tomasko’s or an ice cream cone at The Scoop for a walk along the pier. Just be ready: Pismo Beach is one of the most popular tourist attractions around. Be ready to see a large influx of visitors from all over the state, every weekend and most holidays.

Grover Beach 

Grover Beach has come into its own in recent years, with a pedestrian-friendly downtown, eateries and activities for the whole family to enjoy. The town extends from Pismo Beach to Arroyo Grande, and borders Oceano. (In fact, this area is often called the “Five Cities,” eg Grover Beach, Pismo Beach, Arroyo Grande, Oceano, and Shell Beach.) Pick up coffee at Red Bee Coffee, elevated American fare from The Spoon Trade or BBQ from The Ribline. Then head to the nearby entrance to the Oceano Dunes, where you can walk the boardwalk to the awe-inspiring Monarch Butterfly Grove. You’ll also find the Pismo Beach Golf Course right on the water’s edge — perfect for a round of golf with a view. Little ones will love watching the Amtrak train come through to the Grover Beach station, as well as visiting the Exploration Station. This children’s museum features interactive exhibits, hands-on activities, and presentations for budding explorers.

#QuaintHwy1Towns

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Boucher Trail, San Simeon
Boucher Trail at Piedras Blancas

San Simeon

The Boucher Trail runs from the paved elephant seal viewing parking for 1.9 miles, to a half mile north of…

Brown Butter Cookie Company

Cayucos

Featured in the New York Times, this sister-owned cookie company is nationally known for its signature sea salt cookie: a…

Cambria Christmas Market

Cambria

The Cambria Christmas Market features open-air stalls selling glühwein (hot mulled wine), traditional German foods, local vendors, and live entertainment.

Moonstone Beach in Cambria, CA
Cambria Discovery Loop ~ Beaches & Parks

Cambria

The Beaches & Parks Loop of Cambria takes visitors to points both historic and scenic.

Cambria Discovery Loop ~ Hiking Trails

Cambria

Known as Pines by the Sea, Cambria offers unqiue hiking trails that include both secluded preserves and seaside boardwalks.

Piedras Blancas Lighthouse Lens
Cambria Discovery Loop ~ Historical Architecture & Gardens

Cambria

Cambria features many historical buildings and gardens that add character to this quaint seaside village.

Cambria Dog Park

Cambria

Dogs are allowed to play off-leash in a designated area of this park, located on Main Street in Cambria.

Cambria Farmers Market

Cambria

Sponsored by the Cambria Lions Club, the Cambria Farmers Market happens every Friday afternoon, year-round, at the Veteran's Memorial Building…

Cambria Nursery and Florist

Cambria

Cambria Nursery and Florist will inspire you to create your own garden masterpieces at home

Cambria Pickleball by the Sea

Cambria

Our club is growing and we invite you to come out and give this easy-to-learn, fun game with the funny…

Cambria Historical Museum and downtown
Cambria Visitor Center

Cambria

Free of chain stores and brimming with charm, Cambria invites you to exit the beaten path and explore one of…

Camp Ocean Pines

Cambria

Our camp in Cambria was established in 1946 to serve the community as a non-profit camp and a conference center.

Cayucos Art Assn & Gallery
Cayucos Art Association & Gallery

Cayucos

Come see the unique expressions of artisan creativity by local artists at The Cayucos Art Association & Gallery. The gallery…

Cayucos Barber and Beauty Shop
Cayucos Barber & Beauty Shop

Cayucos

From the original rotating barbershop pole outside to the kitschy cool red interior with black and white flooring, this step…

Cayucos playground
Cayucos Beach Playground

Cayucos

There are picnic tables, play equipment, restrooms, and outside showers available. 

Cayucos farmers market
Cayucos Farmers Market

Cayucos

Friday Morning Market next to the beach

Sea Otters
Cayucos Sea Life

Cayucos

San Luis Obispo County has an abundance of sea life throughout the coastal towns including elephant seals, sea otters, starfish,…

skate park
Cayucos Skate Park

Cayucos

All wooden ramps skatepark open to the public in Cayucos.

Surfer surfing a Big Swell
Cayucos Surf Company

Cayucos

We live for surf, and have shared our passion for surfing with hundreds of people since 1996.

Cayucos Surf Bank merchandise
Cayucos SurfBank

Cayucos

Cayucos SurfBank is a trusted local resource for all your surfing and beach needs. Stop in to talk with the…

Cayucos Tide Pools

Cayucos

This little known town in central California has some great tide pool locations to explore.

Cayucos pier on the 4th of July
Cayucos Visitor Center

Cayucos

Listen to the quiet and stillness that only a small town in an untouched countryside can provide. 

Central Coast Aquarium, Avila Beach
Stewardship Travel for Good Logo
Central Coast Aquarium

Avila Beach

The mission of the Central Coast Aquarium is to cultivate a community dedicated to ocean stewardship. 

Central Coast Kayaks

Pismo Beach

Olde Port Beach to Pirate’s Cove in Avila Beach is ideal for beginners who want to try kayaking alongside the…

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