Things To Do

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Your ultimate guide to the best things to do along the iconic Highway 1. Immerse yourself in the breathtaking beauty of the California coast, from the grandeur of Hearst Castle to lazy beach-side hamlets. Discover hidden gems, encounter diverse wildlife, and indulge in the region’s vibrant art and culture. Let this comprehensive resource be your compass for an unforgettable road trip adventure.

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Sebastian's General Store
Sebastian’s General Store

San Simeon

If you’re looking for coastal California history with excellent taste, you can’t do better than Sebastian’s General Store. Located in…

Apples
See Canyon

San Luis Obispo

Located between Avila Beach and San Luis Obispo is See Canyon, a picturesque area with an ideal climate for growing…

See Canyon Cider Co
See Canyon Cider Company

Avila Beach

Our hand-crafted California Hard Cider is the optimal blend of apple sweetness with a crisp, slightly tart finish – just…

Sextant Wines, Edna Valley
Sextant Wines

San Luis Obispo

Join us in the picturesque Edna Valley at the historic 'Old Edna' townsite where we're sure to please even the…

Shamel Park

Cambria

Not many American cities have parks with beautiful ocean views.

Shopping ~ East Village

Cambria

Cambria's East Village area is not to be missed. Filled with galleries and boutiques, this quaint section of town is…

Avila Beach Family Shopping
Shopping ~ Front Street

Avila Beach

Ocean-front shopping at its finest!

Downtown Cayucos
Shopping ~ Ocean Avenue

Cayucos

Ocean Avenue in the beachside town of Cayucos is a great place for shoppers to explore.

Cambria West Village Art Museum
Shopping ~ West Village

Cambria

Cambria's West Village area is filled with one-of-a-kind shops, galleries and restaurants.

Shopping, Dining & Antiques

Arroyo Grande

It is a picture of what everyone's hometown was or should have ever been…It is a picture of true western…

Shuck Shack

Avila Beach

The Sinor-LaVallee family has expanded to Shuck Shack Natural Wine Bar, an oceanfront wine and oyster bar located at 480…

Sinor LaVallee wine pouring
Sinor La-Vallee

Avila Beach

Pinot Noir is what we do, and it has been at the heart of our winemaking lives for more than…

Wine tasting in Arroyo Grande Valley
SLO Coast Wine

San Luis Obispo

The wineries of SLO Coast Wine boast an average distance of just five miles from the Pacific Ocean, resulting in…

Apples
SLO Creek Farms

San Luis Obispo

Come enjoy the beautiful 40 acre apple orchard and pick your own fresh apples right from the trees!

Sojourn Healing Arts Spa

Cambria

We provide the highest quality massage, facials and body treatments in a very relaxing and healing environment.

Los Osos bear
South Bay Community Center

Los Osos

Built in 1986 by the citizens of Los Osos, the South Bay Community Center is unique in that its funds…

Spellbound Herbs
Spellbound Herbs Gift Shop & Garden

Cambria

Hardly changed since it was built as a homestead in the 1870s, the beautiful wooden building that is now the…

Stephen Ross Cellars
Stephen Ross Wine Cellars

San Luis Obispo

Stephen Ross delights in producing cool-climate wines from the San Luis Obispo Coast, Edna Valley, and slightly beyond. We produce…

Stepladder Creamery
Stepladder Creamery

Cambria

As a farmstead creamery, they raise goats on the farm and make cheese from their milk, allowing them to manage…

Steve’s ATV Rentals

Oceano

The best family fun for the Oceano area including the Oceano Dunes!

Stolo Winery
Stolo Family Winery

Cambria

Just minutes from Main Street in downtown Cambria, two miles up scenic Santa Rosa Creek Road, visitors find a restored…

Strawberry Canyon hike Cambria
Strawberry Canyon Trail

Cambria

The Strawberry Canyon trail is a large loop.  It is a secluded trail where you walk among towering pines.

beer
Sweet Springs Saloon

Los Osos

Named after the natural area at the edge of Los Osos-Baywood Park’s back bay, Sweet Springs Saloon is a favorite…

Swinging Bridge

Arroyo Grande

The only one of its kind in California, it is in the middle of town in an area known as…

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