Things To Do

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Your ultimate guide to the best things to do along the iconic Highway 1. Immerse yourself in the breathtaking beauty of the California coast, from the grandeur of Hearst Castle to lazy beach-side hamlets. Discover hidden gems, encounter diverse wildlife, and indulge in the region’s vibrant art and culture. Let this comprehensive resource be your compass for an unforgettable road trip adventure.

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Apples
See Canyon

San Luis Obispo

Located between Avila Beach and San Luis Obispo is See Canyon, a picturesque area with an ideal climate for growing…

See Canyon Cider Co
See Canyon Cider Company

Avila Beach

Our hand-crafted California Hard Cider is the optimal blend of apple sweetness with a crisp, slightly tart finish – just…

Sensorio: Field of Light

Paso Robles

Internationally-acclaimed artist Bruce Munro premiers his largest artwork to date—an enormous multi-acre walk-through installation—at Sensorio in Paso Robles, California. Bruce…

Sextant Wines, Edna Valley
Sextant Wines

San Luis Obispo

Join us in the picturesque Edna Valley at the historic 'Old Edna' townsite where we're sure to please even the…

Shadow Run Vineyard & Winery

Creston

Shadow Run is a 150 acre ranch and vineyard offering varietals of Syrah, Petite Syrah, Viognier, and Malbec.

Shale Oak Winery
Shale Oak Winery

Paso Robles

Come visit Shale Oak Winery in our Guest Center on Oakdale Road in Paso Robles.

Shamel Park

Cambria

Not many American cities have parks with beautiful ocean views.

Shopping ~ East Village

Cambria

Cambria's East Village area is not to be missed. Filled with galleries and boutiques, this quaint section of town is…

Avila Beach Family Shopping
Shopping ~ Front Street

Avila Beach

Ocean-front shopping at its finest!

Downtown Cayucos
Shopping ~ Ocean Avenue

Cayucos

Ocean Avenue in the beachside town of Cayucos is a great place for shoppers to explore.

Cambria West Village Art Museum
Shopping ~ West Village

Cambria

Cambria's West Village area is filled with one-of-a-kind shops, galleries and restaurants.

Shopping, Dining & Antiques

Arroyo Grande

It is a picture of what everyone's hometown was or should have ever been…It is a picture of true western…

Shuck Shack

Avila Beach

The Sinor-LaVallee family has expanded to Shuck Shack Natural Wine Bar, an oceanfront wine and oyster bar located at 480…

Sidecar Tours
Sidecar Tours

San Luis Obispo

Welcome to Sidecar Tours Inc., where adventure meets unparalleled excitement on the open road!

Sinor LaVallee wine pouring
Sinor La-Vallee

Avila Beach

Pinot Noir is what we do, and it has been at the heart of our winemaking lives for more than…

Skim Boarding

Pismo Beach

Skim boarding is a cross between surfing and skateboarding.

Wine tasting in Arroyo Grande Valley
SLO Coast Wine

San Luis Obispo

The wineries of SLO Coast Wine boast an average distance of just five miles from the Pacific Ocean, resulting in…

Apples
SLO Creek Farms

San Luis Obispo

Come enjoy the beautiful 40 acre apple orchard and pick your own fresh apples right from the trees!

Sojourn Healing Arts Spa

Cambria

We provide the highest quality massage, facials and body treatments in a very relaxing and healing environment.

Los Osos bear
South Bay Community Center

Los Osos

Built in 1986 by the citizens of Los Osos, the South Bay Community Center is unique in that its funds…

Spellbound Herbs
Spellbound Herbs Gift Shop & Garden

Cambria

Hardly changed since it was built as a homestead in the 1870s, the beautiful wooden building that is now the…

Vineyard Grapes
Stacked Stone Cellars

Paso Robles

Stacked Stone Cellars is a family-owned and sustainable farmed, westside winery nestled among the rolling hills of Peachy Canyon

Stanger Vineyards
Stanger Vineyards

Paso Robles

Our westside estate grown STANGER wine is in short supply and highly allocated.

Stax Wine Bar
Stax Wine Bar & Bistro

Morro Bay

Come choose from over 100 local and International wines, along with a variety of local and imported beer.

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